Today it was reported in the Osorno newspaper Diario Austral that Minister of Agriculture, Jim Anderton, visited executives of Soprole (including President of the Board of Directors, José Luis Letelier) to learn about the scope of the recently signed Trans-Pacific Strategic Economic Partnership Agreement (P4 Agreement) between Chile, Brunei Darassalum and Singapore. A visit was also made to the Prolesur plant, located in the sector Pampa Alegre.
Extensive discussions would have covered diverse aspects, such as technological transfer and bilateral collaboration between the two countries to enter into third markets, such as China.
New Zealanders are beginning to fully realize the potential Chile has to rapidly convert itself into a food power, in accordance with the goals set by the Chilean government.
Anderton commented that "the idea is to motivate and share knowledge and technology so that Chile finds its own way in the global market, rather than giving it a recipe to follow”.
Minister Anderton’s visit comes in the wake of the settlement of a trademark dispute which was initiated in February between new player in the dairy market French Danone and Soprole, which resulted in Soprole having to modify its product labelling.
Soprole is controlled by New Zealand’s Fonterra and is currently negotiating a strategic alliance in the dairy and juice businesses with global giant Nestlé, which would replicate a model similar to that of Dairy Partner Americas. The joint venture considers the integration of production, marketing and sales in order to generate synergy and efficiency between both companies.
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