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PIFOR ASESORES LTDA have 17 years Latin American business, international trade and investment experience and have a strong connection with the Chilean business and entrepreneurial community, as well as government and state-owned entities. We offer International Consulting & Trade Promotion services for companies wanting to enter the Chilean market, or for Chilean companies that want to extend their business to foreign markets.

Thursday, July 27, 2006

Opportunities Abound in Chile

We thought it would be interesting for our readers to access the Media Release written by Derek Fairweather of the CEO Waikato Innovation Park upon his return from the P4 Mission to Chile.

Part of the extract published on the site of Innovation Waikato follows:

"Having just returned from a New Zealand Trade and Enterprise (NZTE) trade mission to Chile, I am incredibly enthusiastic about the business prospects emerging in that country due to the signing of the P4 trade agreement between New Zealand, Chile, Singapore and Brunei Darussalam. Waikato companies, in particular, are sitting in a prime position to prosper from this pact. This is because the agricultural-based industries that drive our regional – and national - economy are the same ones driving the Chilean nation.

Just look at a comparison between the countries’ Food Industries:
• Chile’s Food industry represents 10.3% of the country’s GDP – in New Zealand it’s 11.4%.
• In 2004, Chile’s Food exports were $US7 billion - in New Zealand they were $US6.3 billion.
• In terms of Food exports, Chile is ranked 17th in the world – New Zealand ranks 18th.

So, why do these similarities represent opportunity for Waikato businesses?

Because, Chile is on the fast track toward becoming a global food power by 2010 and requires agri-technology expertise - such as exists in the Waikato - to fuel this growth. To help local companies gain entry into this lucrative market, the Waikato Innovation Park has completed an NZTE-funded study to identify market opportunities that will foster collaboration between the New Zealand and Chilean private sectors. Through this study, companies shared the barriers they faced while doing business in Chile. Based on this feedback, the Waikato Innovation Park identified five projects that are being considered for funding which will ultimately be reliant on commercial support:
1. Developing a ‘Chilean Awareness Programme’ focused on understanding business practices.
2. Establishing a ‘sister’ Innovation Park in the 10th Region, Chile as a focus point for New Zealand technology to be introduced into Chile.
3. Establishing a shared-office facility near the Santiago International Airport for New Zealand businesses to utilise while in the country.
4. Creating a demonstration farm in Chile to showcase New Zealand agri-technologies.
5. Developing a training school where New Zealand companies can teach Chilean businesses the technical and management skills required to assimilate new technology."

Wednesday, July 26, 2006

Minister Jim Anderton emphasizes Joint Venture Opportunity for New Zealand and Chile

New Zealand Minister of Agriculture, Fishing, Forestry and Biosecurity, Jim Anderton, on his recent visit to Chile considers that engaging in joint ventures to enter third markets is the meaning of the P4 Agreement for small countries and exporters, such as Chile and New Zealand.

Below is a free translation of extracts of Minister Anderton’s interview to Sabine Drysdale of Revista Campo, El Mercurio.

Chile is very close to ratifying the Transpacific Strategic Agreement of Economic Partnership Agreement, P4, that includes New Zealand, Singapore and Brunei. Anderton considers that once the Agreement has been approved by Congress, it will open innumerous business opportunities between Chile and New Zealand. Anderton is emphatic that the Agreement will not only broaden the possibility of commercial trade between both countries, but what is more interesting in the opportunity to form joint ventures between Chilean and New Zealand companies to enter third markets.

- Do you believe that P4 will be ratified by the Chilean Parliament?

Yes, I believe it is very likely. The ministers with whom I have spoken have much confidence that it will be. And I believe that ratification will be very quick.

- How will P4 benefit Chile?

A FTA is not a magic wand. It opens opportunities, but people have to seek and seize these opportunities. FTA’s are as good as the creativity of the countries that invest in them. So, if NZ and Chilean exporters don’t make an effort, not much will happen. If we make an effort, we are going to see interesting returns. As once you remove the trade barriers, the good businesspeople are going to take advantage. Inevitably, companies with strategic plans are those that will benefit from these opportunities. Those companies who are not interested in the future, will not concern themselves and that means they won’t have much future.

- In what areas or products, does Chile have opportunities?

Chile is a little like New Zealand. We have the same profile, except for copper. We have an agri-food base that comes from our land and sea resources. To an extent that makes us competitors and that may be one of the concerns among Chilean companies, especially in the dairy industry. What we see is an intelligent appreciation of possible competition, but also of the opportunities that can be taken. One sees Fonterra, for example, working together with the Chilean dairy industry to expand business and production, for the benefit of both, Fonterra and Chile.

The New Zealand dairy industry has developed operations in Australia, United States, in China and in many countries of the world, where they process raw materials from that country and increase their expertise and production for the benefit of that country, at the same time as Fonterra benefits. This is not a one way street. Nor is it exploiting a country. Because if that were so, it would not work well. When there is a mutual benefit, the commitment of both parties’ increases…I don’t believe that the reputation of Fonterra in Chile is that it has robbed the local dairy industry, but that it has worked together with it.

- And what about the forestry industry?

In forestry, Chile has much to teach New Zealanders. A large percentage of our wood is exported in log form and processed at its destination. Chile, on the contrary, export little logged wood and process all its production. The manner in which Chile has achieved this, in so far as it has overcome the barrier of raw material, that we still have, is something that can be taught. The majority of New Zealand constructions are done on the basis of wood, as we have a large domestic market and we export between 30 and 40% of our wood. Chile can teach us much about marketing of commercial strategies, of processing.

- How can we transform this into business?

I believe that the big problem of exportations is the development of markets and how to access them. It may be that one country has access to a market, but doesn’t have the products to satisfy it. New Zealand has Radiata Pine plantations and much Douglas Fur, in exchange Chile has hardly any Douglas Fur and much eucalyptus. So, you can make a mix. And when a market is too big for one country, such is the case of China, if both countries are in development; we can send a much broader variety of wood products and a much greater volume.

- Exporting from New Zealand?

- It may be between both countries. If you look at Zespri (entity that produces, sells and markets kiwis), they have licenses to cultivate gold kiwi in many parts of the world. And what that does is open the market for fruit for 12 months of the year. Joint ventures are very important. We are small countries.

- Chile wishes to convert itself into a food power. Do you believe that P4 is the platform to achieve it?

I’m not sure what a food-power means. You’re the first exporters of salmon, a global force. We are number one in various products, such as milk and meat. But we remain small in the global market. It may be that we are number one in dairy exports, but we hardly have 1 – 2% of the global market. Because the world produces much milk and they are many self-sufficient countries. Only some export, Chile is one of those. But a company such as Nestle is working in Chile to develop its industry. If we look at another country such as Nestlé, they come from Europe, but they are in all parts of the world and they look for joint ventures in all countries. It is a company that comes from a European country but has global reach, thereby benefiting from the development of the dairy industry in diverse countries. If that is done with considerable mutual benefit, then there is nothing wrong. Countries benefit from global market access which Nestle has and which small countries could never have.

- Do you see New Zealand investments in Chile, outside of Fonterra?

Yes, I hope so. Equally I hope that Chile invests in New Zealand. There is a mutual interest.

- Are there plans to invite more countries to P4?

- I have just discussed that with Minister of Foreign Relations, Alejandro Foxley and we believe that there is potential for Peru to join. Chile has intentions that it enter, I don’t see any reason as to why P4 can not expand.

- Why Peru?

In part, because Chile and Peru have good relations. And one has to start with countries with good will. I also understand that your minister is studying the entry of Australia. I believe that any opportunity to expand the P4 to P5 or P6 has positive connotations.

To explore business opportunities in New Zealand and obtain economic information about New Zealand, contact:

Pifor Asesores Ltda. (56-2) 233 9385 and NZTE (56-2) 426 0070.

Minister Anderton also visited Argentina. Click here to access his speech made at Exposición Rural, Buenos Aires, Argentina, on 21 July, 2006.

Thursday, July 20, 2006

Osorno: playing with technological innovation

In Chile, agriculture is rapidly becoming a high-tech industry, at least as complex as software development or aircraft production, and in order to compete on a global stage the sector needs to adopt cutting edge technology to reduce costs, standardize output and develop new products. Progress is being made, but to make that big leap forward in development, technology is fundamental - the challenge lies in persuading the industry, especially small and medium sized farmers, of the advantages of new technology.

A translation follows of an article entitled "Osorno: is playing with technological innovation" recently published in Osorno's local newspaper (written by Ignacia Jarpa), giving examples of what the Osorno region is doing with Chile's potentialities having being exposed.

A technological innovation proposal was presented to group composed of the president of the Senate, Eduardo Frei, the regional director of INIA of the Tenth Region of Chile, Julio Kalazich, and the assisting professional of Agriculture, Iván Davis, in a meeting held recently in the Regional Offices of Osorno and coordinated by the Governor, Bernardo Candia.

The proposal consisted of a series of strategies for the development of the principal lines of business of the Province of Osorno and an initiative for the improvement of farm productivity and its impact in meat and milk production.
Kalazich referred to the challenges and opportunities that the agricultural and fisheries sector faces indicating that “in the principal businesses of the Southern zone, INIA has estimated potential production to be much higher than current production, which speaks of the need to implement and support diverse strategies of technological innovation that Chile requires in the medium and long term.”

POTENCIALITIES

In dairy milk the current regional production is [1300,000,000] liters approx., which could reach [6,000,000] if the hectarial production is increased. “Currently we hardly produce 3,000 liters and we could be producing 10,000 liters per hectare, that is a level similar to that produced in New Zealand, explained Kalazich.
In beef meat, the current regional production is 80 thousand tones and it could reach 200 thousand tonnes of meat. In potatoes, it is alleged that Chile may pass 500 thousand tonnes to 3.5 million tonnes and increase hectarial production from 21 to 40 hectares as a regional average, considering that currently there are potato producers, industry suppliers that have the productive level of 80 tonnes per hectare or even more.”

As regards, blueberries he affirmed that this sector also has a grand potential and may pass 8 to 20 tonnes per hectare. Lastly, in sheep, he expressed that according to a study conducted by INIA, the regional potential is much greater than 396,000 current head and may reach 4,000,000 head, also considering an increase in the production from 3 to 15 sheep head per hectare.

As regards the matter of technological innovation, the director indicated that currently INIA together with the Universidad Austral de Chile, is about to start the first actions of “Consorcio de Leche” (Diary Consortium) that will involve 90% of the dairy chain. Furthermore, at the end of last March, INIA presented 2 new projects of technological consortium projects in the sectors of potatoes and sheep to FIA and is in the process of obtaining finance.”

Lastly he indicated that “despite the fact that consortiums are a very good development strategy, there are aspects of technological innovation that are not covered by that means, and that is necessary to cover as a country, fundamentally as far as they relate to biotechnology work where INIA is carrying out several works, but requires much more infrastructure and qualified human resources, taking into account the challenges that have allowed Chile to convert itself into a agro-food potency.

As an example, he cited the creation of new varieties of potatoes that amounts to genetics in exportation, the formation of a program of genetic improvement that permits having varieties of blueberries of later production to obtain better prices, the improvement of milk quality through biotechnology tools and the identification of genes to increase weight gains of beef cows, amongst other.

INCENTIVES FOR AGRICULTURE

Iván Davis, representative of the Regional Secretary of the Ministry of Agriculture presented to the authority a proposal to improve farm productivity that complements the action of the Incentive System for the Recuperation of Degraded Lands (SIRSD), incorporating incentives into other parameters, in addition to phosperous and the correction of soil acidity and that contemplates a fertilization plan, a land development program and good farming practices.

New Zealand's Minister of Agriculture Jim Anderton visits Chile

Today it was reported in the Osorno newspaper Diario Austral that Minister of Agriculture, Jim Anderton, visited executives of Soprole (including President of the Board of Directors, José Luis Letelier) to learn about the scope of the recently signed Trans-Pacific Strategic Economic Partnership Agreement (P4 Agreement) between Chile, Brunei Darassalum and Singapore. A visit was also made to the Prolesur plant, located in the sector Pampa Alegre.

Extensive discussions would have covered diverse aspects, such as technological transfer and bilateral collaboration between the two countries to enter into third markets, such as China.

New Zealanders are beginning to fully realize the potential Chile has to rapidly convert itself into a food power, in accordance with the goals set by the Chilean government.

Anderton commented that "the idea is to motivate and share knowledge and technology so that Chile finds its own way in the global market, rather than giving it a recipe to follow”.

Minister Anderton’s visit comes in the wake of the settlement of a trademark dispute which was initiated in February between new player in the dairy market French Danone and Soprole, which resulted in Soprole having to modify its product labelling.

Soprole is controlled by New Zealand’s Fonterra and is currently negotiating a strategic alliance in the dairy and juice businesses with global giant Nestlé, which would replicate a model similar to that of Dairy Partner Americas. The joint venture considers the integration of production, marketing and sales in order to generate synergy and efficiency between both companies.

Friday, July 07, 2006

Chile-NZ Double Tax Agreement In Force

The following is the Press Release by New Zealand Government at 1:22 PM, 06 Jul 2006:

"New Zealand's new double tax agreement with Chile has come into force, Revenue Minister Peter Dunne announced today.

The double tax agreement was incorporated into New Zealand law in 2004, but awaited the completion of legislative procedures in Chile, which has now occurred. The new agreement is effective from 21 June 2006.

"The new double tax agreement with Chile is our thirtieth such agreement and the first with a Latin American country," Mr Dunne said.

"I am very pleased the agreement has become a reality. New Zealand and Chile have a longstanding friendship and trade between the two countries is growing steadily.

"In the year to June 2005, our exports to Chile amounted to $40 million, while imports from Chile were worth nearly $43 million. Key exports are chemical products, seeds and some dairy products, while Chilean imports include grapes, wine and copper.

"Double tax agreements play an important role in removing obstacles to cross-border trade and investment. They prevent businesses being taxed twice, give greater certainty of tax treatment of cross-border business, lower taxes on some income and reduce compliance costs for some activities.

"The new double tax agreement with Chile will strengthen our business links and help to foster trade between our two countries," Mr Dunne said".

Click here to access the text.

Monday, July 03, 2006

New Zealand Delegation Visit to Chile

The P4 Mission Delegation visited Chile last week. Here's what Fundación Chile had to say:

"Meeting is part of the Trans-Pacific Strategic Economic Partnership Agreement (Trans-Pacific SEP), also known as P4, signed by Chile, Singapore, Brunei and New Zealand.

A mission with 15 New Zealanders, including the New Zealand ambassador and other members of that country’s diplomatic corps, visited Fundación Chile as part of a trip to Chile, in order to learn about the Chilean situation and to stimulate trade alliances. The mission’s members, which included business people, representatives from the government and from educational centers and institutions, learned about the different projects that Fundación Chile develops and, at the same time, contacted Chilean business people who are interested in taking advantage of New Zealand’s technological advances in the dairy and livestock sectors.


The visit is part of the Trans-Pacific Strategic Economic Partnership Agreement (Trans-Pacific SEP), also known as P4, between Chile, Singapore, Brunei and New Zealand. The agreement will yield strategic benefits to the four members, by building a bridge between Latin America, the Pacific and Asia, and includes a component of collaboration in technological development.

The mission to Chile was organized by New Zealand Trade & Enterprise (NZTE), represented by the Director of that agency’s biotechnology and agriculture areas, Dr. Chris Boalch.

NZTE entrusted Fundación Chile’s Agribusiness Area and the executive group of the Waikato Innovation Park (a research and development park for the agriculture industry in New Zealand) to prepare an exploratory study of possible alliances between New Zealand and Chilean business people. For this purpose, Fundación Chile interviewed different Chilean companies involved in the food chain, in order to discern the willingness and interest to generate alliances and agreements, which yielded auspicious results. The conclusions of these studies were presented in the meeting.

The aim is to take advantage of New Zealand’s investment in technological development by applying it in the Chilean market, especially in the agriculture and forestry sector, with alliances and licensing agreements. In this way, third party markets such as Latin America or the United States can be approached together.

June 28, 2006"